Content enhancement is a very complex matter, the overall content quality is influenced by many factors, among all the performers play a major role. Below we focus on merchandisable components that help organizers create added value to their audience.

These include:

● preliminary research (competitive analysis, event calendar, user persona analysis) in order to provide the best content at the right time

● concept creation (platform design, content strategy, wireframe and mapping of the event platform)

● project management with an appointed team, similar to live events

● partner management including selecting the right event platform

● contributor management – which means liaising with all contributors but also preliminary technical tests

● post-event evaluations, surveys and reports about participant activity in order to provide an even better content next time